Colour Analysis Guide
Learn about seasonal colour analysis and discover how finding your perfect palette can transform your wardrobe and enhance your natural beauty.
What is Colour Analysis?
Colour analysis is a method used to determine which colours best complement an individual's natural colouring. It's based on the theory that certain colours harmonise with your skin tone, eye colour, and hair colour, while others may clash or detract from your natural beauty.
The concept was popularised in the 1980s with the publication of "Colour Me Beautiful" by Carole Jackson, which introduced the idea of categorising people into four "seasonal" colour palettes: Winter, Spring, Summer, and Autumn. Since then, colour analysis has evolved to include more nuanced systems, such as the 12-season method, which provides even more specific colour recommendations.
At Huelooks, we use advanced AI technology to analyse your seasonal colour palette and recommend clothing items that will enhance your natural features, making you look and feel your best.
How to Find Your Palette
Discover your perfect seasonal colour palette through professional analysis
Professional Analysis
Book a session with a colour analyst who will assess your natural colouring using professional draping techniques.
Colour Draping
Experience how different colours affect your appearance as the analyst drapes various coloured fabrics near your face.
Receive Your Palette
Get your personalised colour palette guide and start shopping with confidence using our curated collections.
The Four Seasonal Palettes
Discover which seasonal colour palette enhances your natural beauty and complements your unique features.
Winter
Winter palettes feature cool, clear, and contrasting colours. If you have high contrast between your hair, skin, and eyes, you might be a Winter.
Spring
Spring palettes include warm, clear, and bright colours. If you have golden undertones and light to medium hair, you might be a Spring.
Summer
Summer palettes consist of cool, muted, and delicate colours. If you have cool undertones and low contrast between your hair, skin, and eyes, you might be a Summer.
Autumn
Autumn palettes showcase warm, muted, and rich colours. If you have warm undertones and golden or reddish hair, you might be an Autumn.
Benefits of Dressing in Your Colours
Discover why shopping with your seasonal colour palette in mind transforms your wardrobe and confidence.
Enhanced Natural Beauty
Wearing colours that complement your natural features enhances your skin tone, makes your eyes pop, and gives you a healthy, radiant glow.
Cohesive Wardrobe
Create a wardrobe where everything harmonises, making it easier to mix and match pieces for countless outfit combinations.
Smarter Shopping
Eliminate impulse buys and wasted money on clothes that don't flatter you. Shop with confidence knowing each purchase will enhance your look.
Effortless Style
Save time getting dressed with a palette-coordinated wardrobe. Look put-together with minimal effort, every single day.
Our AI Technology
Discover how our sophisticated AI system analyses and categorises clothing to match your seasonal colour palette perfectly.
Professional Colour Standards
Our system uses refined palette definitions based on professional colour analysis standards, including the comprehensive 12-season colour system for precise categorisation.
Advanced Colour Analysis
Sophisticated algorithms analyse colour harmony, contrast, and temperature using perceptual colour matching that mimics how the human eye perceives colour relationships.
Smart Categorisation
Our AI continuously processes and categorises clothing items, updating our database with precise seasonal palette matches for instant, accurate recommendations.
Seasonal Categories
Including subcategories & neutrals
Products Analysed
Continuously growing database
Search Results
Fast database queries
Processing
Continuous updates
How Our System Works
Behind the scenes, our AI pipeline processes clothing items to build a comprehensive, searchable database of seasonal colour matches.
Image Processing
Advanced segmentation identifies clothing pieces and extracts precise colour information from product images
Colour Classification
Sophisticated analysis determines temperature, clarity, and contrast to match professional colour theory standards
Palette Matching
Items are categorised into specific seasonal palettes using our comprehensive 12-season classification system
Database Updates
Processed items are stored with seasonal tags, enabling instant filtering and personalised recommendations
Ready to Get Started?
Choose your path to discovering your perfect colour palette and transforming your wardrobe.
Ready to Transform Your Wardrobe?
Apply your newfound knowledge of colour analysis and shop our curated collection of clothing items that perfectly complement your seasonal palette.