About Huelooks
Discover the story behind our mission to revolutionise the way women shop for clothes using in-house built AI colour analysis technology.
Our Mission
At Huelooks, our mission is to empower women to look and feel their best by providing a personalised shopping experience based on their unique colour palette. We believe that when you wear colours that complement your natural features, you not only look more radiant but also feel more confident.
We're passionate about combining the art of colour analysis with cutting-edge AI technology to take the guesswork out of finding clothes that truly flatter you. Our goal is to simplify the shopping process, eliminate wasteful purchases, and help you build a cohesive, versatile wardrobe that makes you shine.
By focusing on your seasonal colour palette, we help you make more intentional purchasing decisions, resulting in a wardrobe where everything harmonises together and enhances your natural beauty.
Our Story
Huelooks began with a personal frustration that many women will recognise. After my wife received a professional colour analysis, she was thrilled to finally understand which colours made her look radiant and which ones left her looking washed out. For the first time, she felt confident about her seasonal palette and colour choices.
But excitement quickly turned to frustration. Armed with this new knowledge, she wanted to build a wardrobe that actually worked with her colouring. The reality? Finding clothes that matched her colour analysis results was incredibly time-consuming. Hours were spent browsing different brands and websites, trying to determine whether items would complement her seasonal colours.
During one particularly frustrating shopping session, she posed a question that initiate this project: "What if there was a way to automatically find clothes that match my colour palette?"
As we discussed her vision, it became clear this wasn't just her challenge. Countless women receive colour analysis but struggle to apply it practically when shopping. That's when we decided to collaborate – combining her deep understanding of what women actually need with my technical background to create something genuinely useful.
Today, Huelooks has evolved into a comprehensive platform that bridges the gap between colour analysis knowledge and practical shopping decisions, helping women confidently build wardrobes that enhance their natural beauty.
Our Values
The principles that guide everything we do
Personalisation
We believe that fashion should be personal. Every woman is unique, and her shopping experience should reflect her individual colouring, style preferences, and needs.
Innovation
We continuously improve our AI technology to provide the most accurate colour matching and personalised recommendations, staying at the forefront of fashion technology.
Education
We're committed to educating our customers about colour theory and seasonal palettes, empowering them to make informed choices about their wardrobe.
Our AI Technology
At the heart of Huelooks is our proprietary AI technology that analyses the colour properties of clothing items and matches them to seasonal colour palettes. Our system goes beyond simple colour recognition to understand the nuances of undertones, contrast levels, and colour harmony.
When you select your seasonal palette, our AI filters through thousands of clothing items to find pieces that will complement your natural colouring. The technology considers factors such as:
As you interact with our platform, the AI learns from your preferences and browsing behavior to provide increasingly personalised recommendations. This means that the more you use Huelooks, the better we get at finding clothes that match both your palette and your personal style.
What Our Customers Say
Real stories from women who transformed their style with colour analysis
"Huelooks has completely transformed my wardrobe and my confidence. Before discovering my Winter palette, I was constantly buying clothes that ended up unworn because they just didn't look right. Now, everything I purchase through this site gets compliments, and more importantly, makes me feel amazing. The AI recommendations are spot-on!"
Jennifer M. (Example Review)
Winter Palette
"As someone who always struggled with knowing what colours to wear, finding Huelooks was a game-changer. The educational resources helped me understand my Autumn palette, and the personalised shopping experience made it easy to find clothes that actually work for me. I've saved so much money by not making impulse purchases that don't flatter me!"
Alicia T. (Example Review)
Autumn Palette
Ready to Transform Your Wardrobe?
Join thousands of women who have discovered the power of shopping by their seasonal colour palette.